OVERVIEW:
A LANDMARK SEAFRONT REDEVELOPMENT OPPORTUNITY IN THE HEART OF THE MOURNES
Glenada, 29 South Promenade, represents a rare opportunity to acquire a substantial coastal property with exceptional redevelopment potential in one of Northern Ireland’s most desirable seaside towns.
Set beneath the slopes of Slieve Donard Mountain and fronting directly onto Newcastle’s promenade, the property occupies a truly spectacular setting — where the Mourne Mountains meet the sea.
Extending to approximately 0.7 acres (0.28 ha), the property comprises Glenada House, a distinctive Victorian residence dating from circa 1880–1899, historically operated as a hotel and more recently as a YWCA/ YMCA conference and residential centre providing 29 ensuite bedrooms across three floors, together with dining rooms, lounges, kitchens, offices, and multi-purpose activity halls.
Overlooking Dundrum Bay and the Irish Sea, Glenada retains original period charm including high ceilings, ornate plasterwork and generous bay windows, complemented by a modern extension completed in the late 1990s (Planning Ref: R/1997/0066) which introduced upgraded conference and accommodation facilities.
Located within the Mournes Area of Outstanding Natural Beauty (AONB) and the Newcastle Area of Townscape Character, Glenada combines architectural heritage with one of the finest coastal outlooks in Northern Ireland.
THE OPPORTUNITY:
Situated at the foot of Slieve Donard, within walking distance of Newcastle’s Main Street, Promenade, and the Royal County Down Golf Club, one of the world’s leading championship courses.
Strong and sustained demand for premium coastal apartments and boutique accommodation in Newcastle, supported by constrained seafront supply.
Tourism strength: the Mourne Mountains, Donard Forest and Newcastle Beach attract over 1.4 million annual visitors (Tourism NI, 2024). Planning and zoning advantage: within the settlement limit under the Ards & Down Area Plan 2015.
Flexible potential: suitable for conversion, partial rebuild or comprehensive redevelopment for luxury apartments, aparthotel or mixed-use residential schemes.
EXECUTIVE SNAPSHOT:
Site Area:
c. 0.7 acres (0.28 ha)
Property:
Glenada House – Victorian residence with later modern extensions
Existing Use:
Conference & Residential Centre (29 bedrooms)
Historic Record:
HB18/14/007 – Constructed 1880–1899
• Grade: Record Only (non-statutory)
Planning History:
R/1997/0066 – Extension to YWCA / Conference Centre (approved 1997)
Zoning & Designations:
Within Settlement Limit • Area of Townscape Character • Mournes AONB
Tenure:
Freehold
Guide Price:
Offers Over £975,000
LOCATION & CONNECTIVITY:
Glenada occupies a commanding seafront position on South Promenade, within easy walking distance of Newcastle town centre and all main amenities. The property is framed by the Mourne Mountains to the west and Dundrum Bay to the east — a setting that uniquely combines scenic beauty, accessibility, and lifestyle appeal.
Newcastle is a long-established tourism and residential destination, approximately 30 miles south of Belfast and 20 miles east of Newry, easily reached via the A24 dual carriageway and A2 coastal route. The town benefits from strong year-round trade, supported by Royal County Down Golf Club, Donard Park, and a growing number of boutique hotels, cafés, and leisure venues.
For developers, residents, or hospitality operators, the area offers the perfect balance of connectivity and coastal character — appealing to local, cross-border, and international markets alike.
TERMS OF SALE:
The property is being offered For Sale by Private Treaty. However, the vendor reserves the right to conclude the sale via auction or “Best and Final” bids at a date and time to be confirmed.
The criteria required from interested parties in placing an offer must include:
- Confirmation of name and address of proposed purchaser
- Confirmation of offer level
- Proof of funds from Bank to confirm that adequate funds are available to complete the purchase at offer level
- Timescale to complete the purchase post acceptance of offer
- Confirmation of solicitor who will represent purchaser
- 10% deposit of agreed purchase price shall be payable upon agreement of sale
- Further information pack to be provided at this point
FURTHER INFORMATION:
Inspection of the site is strictly by private appointment. For further information please contact:
Garrett O'Hare
Managing Director, Simon Brien Bradley
T: 028 300 50633
E: garrett@simonbrienbradley.com;
Simon Brien
Managing Director, Simon Brien
T: 028 906 68888
E: simon.brien@simonbrien.com
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