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INTRODUCTION

This is our privacy notice which is designed to inform you about how we gather, use and process your personal data. Any personal information which you provide to us will be treated strictly in accordance with the UK General Data Protection Regulation (GDPR) and the Data Protection Act 2018.

Simon Brien Residential is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy notice.

Simon Brien Residential may update this privacy notice. You should check this page from time to time to ensure that you are happy with any changes.

 

WHO WE ARE

Simon Brien Residential Ltd is the controller and responsible for your personal data (collectively referred to as "Simon Brien”, "we", "us" or "our" in this privacy notice).

Each Simon Brien Residential franchisee is an independent data controller. If you engage directly with our franchise offices, they are responsible for how they process your data. You should review their own privacy notice available on their individual office page on the Simon Brien Website 

We have appointed a data compliance manager who is responsible for overseeing questions in relation to this privacy notice. If you have any questions about this privacy notice, including any requests to exercise your legal rights, please contact the data compliance manager using at compliance@simonbrien.com.

 

THE PERSONAL DATA WE PROCESS

MY Simon Brien

MY Simon Brien is an online portal which allows the user to register for viewings, create a list of favourite properties and/or to make an offer on a property. To register for MY Simon Brien we require your name, email address, mobile number. We will require some personal data to facilitate property viewings and, in some cases, to handle preliminary enquiries. This includes virtual viewings.

 

Buying or selling a property

We require the following information from vendors and purchasers. Name, address, email, phone   number, area of interest, purchasing position, proof of address, proof of name, proof of funds (purchasers), reasons for sale, property photographs, bank details, lender, solicitor.

 

Identity Verification

As part of our legal obligations, we are required to verify your identity to provide some of our services (e.g. property purchase, sales etc). We may do this via the ID Pal app. The app provides a secure way for our clients to provide us with their ID documents. ID Pal use facial recognition (biometrics) to verify identity documents. ID Pal are a third-party provider which we select very carefully.

 

Valuations

To value your property, we will need your name, address, phone number and email address. If you request us to share this valuation with anyone e.g. bank, solicitor, we will require their details.

 

Letting a property

For you to make an application to rent a property we will request the following information: name, address, email, phone number, work reference, proof of ability to pay rent, National Insurance Number, bank details, photo ID, proof of current address, landlord reference, guarantor details (if applicable). 

 

Complaint or Enquiry Handling

We will require the following details to handle your complaint/enquiry – name, address, email address, phone number, details relating to query.

 

Research

If you register your interest to receive our research article, we will collect your name and email address.

 

Website Related Data

We collect and analyse certain statistical information about the use of our website including: 

    • the Internet Protocol (IP) address from which you access the website in a format that does not enable us to identify who you are.
    • the previous webpage from which you accessed the website.
    • the identity of any search engine used to access the website, and any search terms used.
    • the type of browser, device and operating system used to access the website.
    • the date and time of your access to the website.
    • a list of all the pages visited while on the website; and
    • the page you exit the website from.

None of this information is associated with you as an individual and we do not track individual e-mail addresses, usage of web pages or any other information personally identifying you. Most information is collected via cookies or other analysis technologies. To learn more about our use of cookies, please refer to our cookie policy.

 

Marketing

We process information relating to your marketing preferences, to send you information about the properties we are selling/our services and /or to obtain your feedback about our service (customer surveys). You have the option to unsubscribe from our marketing communications at any time by emailing us at compliance@simonbrien.com. 

 

HOW WE COLLECT PERSONAL DATA

We collect personal data in several ways.

1. Directly from you - Most of the data we process has been collected directly from you including when you:

  • Engage our services (to buy, sell or let a property)
  • Visit our website. 
  • Register and log into MY Simon Brien
  • Subscribe to marketing or research material.
  • Give us feedback

2. Automated technologies - We record data about how you visit our website using cookies. Please see our cookie policy for further information.

3. From a third party -

  • Analytic providers e.g. google analytics.
  • Your data may be provided to us by someone close to you who is engaging our services. 

 

THE PURPOSE OF PROCESSING YOUR INFORMATION

  • Liaising with you prior to your decision to engage us to provide property services to you or on your behalf.
  • Carrying out estate and letting agency activities on your behalf or in connection with a property which you own or are interested in acquiring, letting, or bidding for.
  • Operating the Website
  • Responding to any questions or queries that you send to us.
  • Carrying out research using aggregated and anonymised data which may be required to analyse trends in the property market in Northern Ireland.
  • Complying with legal obligations.
  • Preventing and detecting fraud or loss.
  • Sending you property industry related newsletters and information; and
  • Carrying out customer satisfaction surveys and sending you promotional materials, subject to any preference that you express. 
  • Carrying out statistical analysis of the property market in Northern Ireland, including in relation to the status of buyers and property prices.
  • Verifying (on a spot-check basis) that franchisees are providing services to clients in a manner consistent with the standards required by Simon Brien Residential and with applicable legal requirements.
  • Facilitating cross-referrals across the franchise network, where appropriate and with your consent

 

THE SECURITY OF YOUR DATA

We employ a range of organisational and technical measures to prevent personal data from being lost or from unauthorised access or use. We limit employee and third-party access to personal data on a need-to-know basis. 

 

DATA RETENTION

We will not hold your data for longer than is necessary. We will retain your personal data for the duration of your engagement with us and for such a period, after your contract ends as is necessary to comply with our obligations under applicable law and, if relevant, to deal with any claim or dispute that might arise relating to your contract. 

Where you do not enter a contract with us, we will only retain your information for so long as is necessary to comply with our obligations under applicable law and, if relevant, to deal with any claim or dispute that might arise relating to our interactions with you Each of our marketing communications will contain an opt out or unsubscribe so that you are fully in control of how we communicate with you.

 

DATA SHARING

We engage several third-party processors (in the form of systems, software or physical companies). In some cases, this involves sharing your personal data with the following:

  • Service providers: We may need to share personal information with our service providers to assist us to provide our services to you. If there has been a breach of contract (or otherwise) we may also share personal information with our legal advisors. All our service providers are obliged to keep your personal information safe and secure.
  • To other companies within the Sherry Fitzgerald Group for operational purposes
  • Branches: For operational purposes, authorised staff across the Simon Brien Residential network may access personal data via our secure centralised platform.
  • Business Transfer: Where some or all our company and/or its assets may potentially be or have been acquired, we may need to transfer your personal information to the new or prospective owners.
  • Legal and safety: In certain instances, we may share information where we reasonably believe that it is necessary for legal reasons, to defend our legal rights, to enforce our terms of use or to protect our rights, property, users, customers, or the safety of any person. We may provide personal information to regulatory or other authorities where we are required by law.
  • Other: We will share your information with a third party other than a service provider (e.g. to a franchise office) where you have given your consent for us to do so.

 

LEGAL BASIS FOR PROCESSING DATA

  • The legal basis we rely upon for our primary business activity is processing necessary for the performance of a contract.
  • Processing with your consent e.g. the use of non-essential website cookies, most of our marketing. In the limited circumstances where we rely on your consent you have the right to withdraw your consent. You can do this in several ways (e.g. unsubscribing) including emailing us at compliance@simonbrien.com
  • Processing necessary for Simon Brien Residential to pursue its legitimate interest (e.g. requesting proof of funds).
  • Processing that is required under applicable law (eg AML Regulations).

 

YOUR DATA PROTECTION RIGHTS

Under data protection law, data subjects have certain rights. Subject to certain restrictions, which are set out below, you can exercise these rights in relation to your personal data we process.

  • The right to be informed about the processing of your personal data. 
  • The right to access your personal data
  • The right to rectification of your personal data 
  • The right to erasure of your personal data
  • The right to data portability
  • The right to object to processing of your personal data.
  • The right to restrict processing of your personal data.
  • You have the right to complain to the Information Commissioner’s Office (www.ico.org.uk) and to seek compensation through the courts.

We reserve the right to request you to provide additional information to enable us to identify your personal data and/or to verify your identity.

 

RESTRICTION OF DATA SUBJECT RIGHTS IN CERTAIN CIRCUMSTANCES

Article 23 of the UK GDPR allows for data subject rights to be restricted in certain circumstances. In addition, the 2018 Act contains certain provisions dealing with the restriction of rights of data subjects, in particular Sections 59, 60 and 61, which give further effect to the provisions of Article 23. Further information can be found here.

 

INTERNATIONAL TRANSFERS

We generally process your personal data within the UK.  Where we transfer your data outside the UK, we will only do so where there is an adequacy decision, or we have put in place standard contractual clauses approved by the ICO.

 

GENERAL

Generally, you are not under a statutory or contractual obligation to provide us with any personal data. However, sometimes personal data is required for us to comply with our obligations under applicable law and to provide services to you and, if you do not provide us with the required data, then we may not be able to provide you with our services.

Delay or failure on our part in enforcing any of our rights shall not constitute a waiver by us of our rights and remedies. If any part of this Privacy Policy is held to be invalid or unenforceable, the validity or enforceability of the remainder will not be affected.

 

HOW TO CONTACT US

If you have any questions about this policy, our practices relating to the website or you’re dealing with the website you can contact us at compliance@simonbrien.com

If you are not satisfied with our response, you have the right to make a complaint to the Information Commissioner’s Office at www.ico.org.uk.

 

This privacy policy was last updated 18.09.2025.  We may update this privacy notice from time to time, and the latest version will always be available on our website.
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