'MY Simon Brien’ is the first of its kind in Northern Ireland, putting buyers and sellers in control around the clock." />
In a first for the Northern Ireland property market, leading estate agency Simon Brien has launched a groundbreaking new digital platform that is set to transform how homes are bought and sold.
The new 'MY Simon Brien’ platform is the first of its kind to be introduced by any estate agency in Northern Ireland, offering buyers and sellers a fully digital, fully transparent, and fully accessible experience — 24 hours a day, seven days a week. The platform allows buyers to place bids, book viewings, and receive real-time updates at their convenience, while sellers gain instant visibility into activity on their property, even outside traditional office hours.
Once registered on ‘MY Simon Brien’, buyers get secure 24/7 access to the platform, allowing them to book viewings, ask questions, and submit offers anytime. The clear, user-friendly process makes it easy to place and track offers, boosting buyer engagement. Sellers benefit too, with around-the-clock access, vendors can view offers and monitor interest in real time. Importantly, the estate agent remains central to the process, with all bidders requiring approval, with the platform providing complete transparency at every stage.
The launch of this platform reflects Simon Brien’s integration within the Sherry FitzGerald Group, where digital innovation has played a key role in enhancing the property journey. In Ireland, Sherry FitzGerald’s mySherryFitz platform has transformed the buying and selling experience, giving customers greater control, flexibility, and insight. Since its launch in 2018, mySherryFitz has been credited with significantly improving engagement, trust, and transaction transparency at every stage. The new ‘MY Simon Brien’ platform builds on this proven success, tailored specifically for the Northern Ireland market.
Commenting on the launch, Simon Brien, Managing Director, said: “We are delighted to launch ‘MY Simon Brien’. Innovation and the integration of cutting-edge technology is at the heart of our business. This new online bidding platform will give 24/7 access to buyers and sellers of property and the delivery of a best-in-class property experience. The platform has been exceptionally well received, due to its transparency, reliability, and accessibility, resulting in increased and more assured buyer engagement with our clients’ properties.”
Since its soft launch, over a quarter of all bids placed on the platform have come in after office hours – demonstrating clear demand for around-the-clock access to property bidding and updates.
Key features of the MY Simon Brien platform include:
· 24/7 online bidding access for registered buyers
· Real-time SMS and email alerts for bidding activity
· Instant updates for sellers on bids received
· Viewing appointment bookings directly via the platform
· Saved searches and customised property alerts
The platform underlines Simon Brien’s continued investment in customer-first innovation, ensuring clients enjoy a more streamlined and transparent property experience.
